What is Uxia, and how does it work?

Uxia is an AI-powered UX research platform that combines synthetic and human testing. Run usability tests, surveys, and AI-moderated interviews to identify UX issues, validate designs, and make better product decisions, all in one platform.

How is Uxia different from traditional user testing platforms?

Uxia combines the speed of AI testers with the flexibility of human research. Get usability insights in just 10–15 minutes, test continuously throughout product development, and bring AI and human findings together in one unified report.

Can I test with both AI and human participants?

Yes. Run tests with synthetic users for fast, iterative feedback, and complement them with human participants whenever needed. Recruit from our global partner panels with 14M+ participants or invite your own users.

What types of UX research and usability tests can I run?

Uxia supports task-based usability testing, surveys, card sorting, accessibility testing, and AI-moderated interviews. Test Figma prototypes, static designs, and live websites using AI or human participants, depending on the methodology.

Can I customize AI testers to match my target audience?

Yes. Build synthetic audiences using demographic and psychological profiles backed by public data. Enrich your AI testers with your own customer personas, audience segments, and previous research to better reflect your target users.

Is my data secure, and who owns the testing results?

You retain ownership of your uploaded content and generated results. Uxia processes your data to deliver the service and does not use your materials or research results to train AI models without your prior written consent.

How can I get started with Uxia?

You can book a personalized demo with our team. We'll show you how to run AI and human user tests and help you find the right approach for your research needs.

Make UX testing part of every iteration

Test with human & synthetic testers that match your target audience

Spot accessibility issues before launch

Test live websites and user flows

Combine synthetic and human feedback in one report

Run AI-moderated user interviews at scale

Run multiple UX research methods in one platform

Test any design before development in minutes

Scale user testing
with synthetic & human testers

Transform your research with a continuous layer of AI user testing that delivers insights in minutes, combining methodologies, humans and synthetic users.

Book a demo Get started free

AI testers

Usability tests

Accessibility

Human testers

Interviews

UX insights

Trusted by leading teams

“It helps us understand the friction points across our paid channel landing pages and every step of our onboarding. Uxia testers surfaced issues we wouldn't have caught on our own.”

Pablo Tonutti

Founder & CEO at JobWinner

How Uxia works

AI has transformed how products are built. Teams can now prototype, iterate, and ship multiple times a day.

But understanding users hasn’t kept pace.

User testing is still slow and costly, often skipped entirely. As a result, teams miss critical feedback, issues and spend time on costly rework.

We’re changing that with Uxia.

Build your target audience

Create AI participants that reflect your target users, combining demographic and psychological data with your own research. Or recruit human testers from our global partner panels.

Build realistic AI audiences: Define demographics and psychological profiles using 15+ filters backed by public databases to create representative synthetic users.
Enrich with your own data: Customize synthetic testers using your data, customer personas, past interviews, platform terminology, etc.
Calibrate with human testers: Calibrate your synthetic audience against human research to improve accuracy.
Recruit human testers: Access 14M+ participants worldwide through our partner panels.

Iterate with synthetic testers

Make continuous UX testing part of your design process. Get usability insights from AI testers in just 10-15 minutes, so you can validate and improve your product with every iteration.

Test at every stage: From early prototypes to live websites.
Improve as you design: Identify usability issues early and iterate faster.
Explore multiple testing methods: Run task-based usability tests, surveys with different question types, card sorting, and more with AI testers.

Add a layer of human feedback

Complement synthetic testing with human research whenever you need additional perspectives or want to validate specific findings. All within the same platform.

Build on AI insights: Follow up on findings from synthetic testers with human feedback.
Choose your testing method: Run unmoderated usability tests or AI-moderated user interviews.
Recruit your audience: Access human testers through our global partner panels or invite your own participants.

See the full picture

Bring synthetic and human testing together in one platform. Get a unified UX research report that combines insights from both, helping you identify patterns, prioritize findings, and make better product decisions.

One unified report: Combine AI and human usability testing results in a single, easy-to-understand report.
Identify common patterns: Discover shared findings, recurring usability issues, and friction points across both tester types.

Uxia

Audience Name...|

Populate audience

Active Filters 1Clear All

Age27 - 52CountryIreland, SpainTech LiteracyAdvanced

Age27 - 52

Selected

Available

Country of ResidenceMissing info

Selected

Available

IrelandItalyJapanSpainFranceGermany

Tech LiteracyMissing info

Selected

Available

BeginnerIntermediateAdvancedExpert

Enrich with your own data

Drag and drop files, or click to browsePDF, DOCX, PNG, JPG (max 10MB each, up to 5 more)

Families planning a holidayEnrichedBuilding participants...

Built from your filters and 3 documents

Emily Walsh

31 yrsFemaleEnriched

IrelandTech literacy: Advanced

Plans one family trip a year and compares a few homes before booking.

Javier Ortega

38 yrsMaleEnriched

SpainTech literacy: Advanced

Books holidays for his family of three and keeps a close eye on the total.

Ciara Byrne

29 yrsFemaleEnriched

IrelandTech literacy: Advanced

Shortlists homes by photos and reviews, mostly from her phone.

Sofia Martínez

35 yrsFemaleEnriched

SpainTech literacy: Advanced

Looks for a pool and beach access first when travelling with kids.

Liam Murphy

42 yrsMaleEnriched

IrelandTech literacy: Advanced

Shares the shortlist with his partner before anyone presses Reserve.

Lucía Romero

33 yrsFemaleEnriched

SpainTech literacy: Advanced

Filters by free cancellation first and books a few months ahead.

Every way to test.
Unmoderated or AI-moderated.

Run unmoderated usability tests with AI or human participants, or AI-moderated interviews with humans.

Unmoderated testing

Test prototypes and websites before launch.

Run AI-powered usability tests on Figma prototypes, AI-built apps, live websites, and static designs with synthetic users—even when login credentials are required.

Learn more about Unmoderated testing

AI-moderated interviews

From an idea to a full interview.

Build your own interview flow or simply share a research goal and let AI create the discussion guide for you.

Learn more about AI-moderated interviews

We are proud to be named a “Diamond Startup” in the Synthetic Population and Behavioral Simulation space by Gartner.

Read the article

Built to scale.
With AI and human participants.

Faster testing

17x

More testing

10x

More affordable

Product teams

+900

Collect insights in minutes with AI participants. Run UX research, usability testing, and beyond. Bring in human participants to explore the findings further.

Metrics based on data from Uxia customers.

How they're built

AI participants combine demographic data from public databases, OCEAN psychological profiles, and your own customer data to reflect your target audience.

How they behave

AI testers navigate prototypes and live websites, complete usability tasks, and think aloud to explain their decisions.

How they're validated

We calibrate synthetic testers against human behaviour using our Golden Dataset, with optional custom calibration based on your own human testing results.

Bring your own data

Connect your customer personas, audience segments, past interviews, and research to tailor AI participants to your users.

“Uxia has become an essential tool for our team. It helps us work faster, deliver better results, and ultimately drive business growth.”

Patricia Puig

Product Designer at Cyberclick

Trusted by +900 product teams.
From agencies to enterprises.

+110*

usability tests launched in 3 months

~15 min*

average time to insight

* Based on customer case study results.

Philip Morris International team using Uxia

Read the case study Philip Morris International

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Human sessions recorded:01234567890123456789,012345678901234567890123456789012345678901234567890123456789

Accessibility checks:01234567890123456789,012345678901234567890123456789012345678901234567890123456789

Your data stays yours.
Secure by design.

Your data is encrypted, hosted in the EU or the USA, and never used to train AI models. It stays yours.

Read our security policy

ISO 27001

Audited

Information security managed following ISO 27001 practices.

SOC 2

In progress

Security controls built around the SOC 2 trust principles.

No training on your data

We never use client data to train models, as stated in our terms. You own every input and output.

Participant consent & GDPR

GDPR compliant, with documented consent from every participant before a session starts.

EU and US hosting

Choose where your data lives: Uxia is available for hosting in both the EU and the USA.

Enterprise-grade security & SSO

SSO with any SAML 2.0, OIDC or OAuth 2.0 identity provider, plus SCIM and just-in-time (JIT) provisioning and audit log trails.

Connect with the tools you love

Connect Uxia to ChatGPT, Codex, Claude, and many other AI agents via MCP. Create and launch tests, analyze results, and generate reports without leaving your workflow.

Explore integrations

Research & insights

Discover our latest studies, experiments, and findings on AI-powered user testing and human research.

View all research

Validating AI and human testing parity: GVB

Scale user testing
with synthetic & human testers